Sales
| Course | Hrs | Credits |
Beginning Marketing Class |
3 | 3 |
In this beginning class, the budget of marketing will be discussed and how to tap into different “free media.” Also, we will speak about how to create an automated system through using free or very inexpensive methods. This will allow the marketing to be effortless and regular. We will also be discussing the content and appeal of marketing pieces. There will also be a discussion on how to create name brand equity, make individuals not only to correlate your name to real estate, but make it the name to call for real estate.
| Course | Hrs | Credits |
Advanced Marketing Class |
3 | 3 |
This class will discuss marketing that not only needs a budget, but can also create great results. We will be speaking about how to determine whether you have received a return on your investment. Furthermore, we will speak about how to pick a specific area to farm and how to create a plan for that farm. We will give the attendees all the tools, so that they can leave that class and be able to plan an entire marketing scheme for the next 12 months.
| Course | Hrs | Credits |
Beginning Sales Class |
3 | 3 |
It is very important to understand the basics of speaking to your client. There is a way in which top producing agents speak to their clients to elicit certain actions. If you are unable to get your client to move the way they need to, you have wasted both your time and your clients. What we as real estate agents do is not sell houses. We help the client understand what it is that they want and help them get it.
| Course | Hrs | Credits |
Advanced Sales Class |
3 | 3 |
There are common objections that come from clients. The ability of the agent to respond to them with clarity and understanding is imperative. We will be going through a number of these objections within the class. To hone in the skills, we will be doing role playing with specific scenarios, so that the agents are able to feel confident with the material. The better the agent is able to answer the difficult questions, the easier it is to get to a higher number of transactions per a year.
| Course | Hrs | Credits |
Beginning Negotiation Class |
3 | 3 |
In this class, students will understand the basics of creating a strategy to negotiate. The class will go through some case studies dealing with negotiations. After looking at the case studies and understanding what to do and not do in a negotiation, the students will have to try out their knowledge right in the classroom. The students will be paired up and given a specific scenario in which they will have to negotiate. The instructors will then go through the classroom and watch the students as they are negotiating. Students will not only learn the theories of negotiation, but will have the opportunity to experiment with them in the classroom.
| Course | Hrs | Credits |
Advanced Negotiation Class |
3 | 3 |
This class will go more in depth into understanding the other party, to create a strategy that will be effective. What will also be discussed is how to write the contract in a way which works well for both your client and theirs. We will not only go through the different contingencies within the contract and how to work them to advantage of your client, but we will also speak about how to change certain paragraphs in the favor of your client. Through the practical knowledge that this class offers, students will be able to take what they learn in the class and use it the next day.
| Course | Hrs | Credits |
| The Winning Listing Presentation | 3 | 3 |
Having a comprehensive listing presentation can mean the difference between getting the listing and not. Within a listing presentation should be buyer statistics, a marketing plan, explanation of the services that the listing agent provides the client, and lastly the CMA (Comparative Market Analysis). To have a winning listing presentation, not only should a complete listing agreement full of information to impress, but the agent must also be able to the material, and its relevance to the selling of the home. Within the course, we will also explain how the materials should be presented to your seller.